Bar Partner Program

Bar Partner Program

Bring Boxer and Brief to your bar

For LGBTQ+ bars, bartenders, managers and drag hosts across the U.S. Grow your crowd with door signups and Boxer and Brief Underwear Parties, and see every guest your bar brings in.

Already an approved partner?

Owners and managers: start with Manager Setup to get your door, POS and staff QR codes.

Design custom boxer briefs with your bar's logo in the private Partner Studio. Every studio product includes your bar's Boxer and Brief signup QR code on the hip, as part of the partner program.

MANAGER SETUPOPEN PARTNER STUDIO

Who it's for

Owners and managers

Approve the partnership, pick your party nights and get your bar's own signup link, QR code and discount code.

Bartenders and door staff

Get your own link and QR code so every signup you bring in is tracked to your name. Staff can order custom underwear through the partner studio.

Drag queens and hosts

Host a Boxer and Brief night, promote your personal link on stage and social, and every signup from your audience is tracked to you.

How it works

  1. Apply below. A manager or owner needs to approve the bar's participation.
  2. We set up your bar's signup page, QR codes and 15% discount code, and send a printable kit.
  3. Staff invite guests at the door to scan and sign up. It's always optional and never a condition of entry.
  4. We track signups and sales for your bar, staff and hosts, and send you the results for your records.

Boxer and Brief Underwear Parties

Pick a night and we'll help you throw a branded underwear party. Your kit can include:

Promo pack

Ready-made flyers and Instagram and Facebook graphics with your bar's name and date.

Door kit

QR signs, table tents and your bar's discount code for guests.

Host package

A run-of-show and talking points for the drag host or emcee, plus contest ideas. Any contest prizes are up to the bar.

Staff gear

Boxer and Brief gear for the bartenders and staff working the party.

Your bar runs the event and is responsible for its own venue, liquor and local rules. Guests must be of legal age.

Find your bar

Type your bar's name or city. If it's listed, claim it and we'll fill in the details for you. Listings don't mean a bar is a partner. Bars join only when a manager approves.

Can't find your bar? Add it here.

Apply to partner

On your birthday we'll email you a 15% off code from support@boxerandbrief.com.

The bar's social accounts

Add every account the bar has. Leave blank any it doesn't use.

Your own social accounts (optional)

For bartenders, door staff, drag queens and hosts. We use these to tag and feature you when we post about your bar.

Add your team (optional)

Staff, drag queens and hosts who'll promote the bar. Each gets a personal QR code once the bar is approved.

Program terms. Joining the Boxer and Brief Bar Partner program is free and voluntary. Participation does not constitute, earn or entitle anyone to a cash or product reward. That includes bars and other businesses, owners, managers, employees, staff, drag performers and hosts. No pay, commission, store credit, gift cards, free products, prizes or other compensation is owed or promised for taking part, for signups, for sales or for promotion. Any reward would only exist under a separate written agreement signed by Boxer and Brief's owner. Boxer and Brief may, at its sole discretion, mention or feature partner bars, staff or hosts on its own social media. Any such mention is optional, is not guaranteed, and is not compensation or a reward. Signup and sales tracking is for reporting only. Partners, staff and hosts are not employees, agents or representatives of Boxer and Brief. Discounts go only to the patrons who sign up and are subject to their own terms. Boxer and Brief may change or end the program at any time.

We'll use this information only to review your application and contact you about the partner program.